Our Story
Hello, KA SHOP AU Family!
I am the founder of KA SHOP AU. Today, I want to pause for a moment. Instead of introducing a new serum or a daily essential, I want to share the ‘Why’ behind everything we do—why this shop exists and where we are heading together.
OUR BEGINNING
Bridging Korea and Australia
Living here in Australia, I’ve always loved the laid-back lifestyle and the beautiful nature. But there was one thing I missed from my home country, Korea: the incredible quality and innovation of daily lifestyle products.
It started with skincare. We introduced brands like 4PM SKINCARE, WISMIN, and MILLFORD to Australia because we saw how a good K-Beauty routine could bring confidence and relaxation.
But as I looked closer, I realized that ‘beauty’ isn’t just about glowing skin—it’s about the feeling of taking care of yourself amidst a busy life.
OUR MISSION
Small Joys
(So-hwak-haeng, 소확행)
My vision for KA SHOP AU has grown bigger. We want to be a source of ‘Small Joys’ (known as So-hwak-haeng in Korean).
Whether it’s a soothing serum after a long day under the Aussie sun, or a clever household item that makes your cleaning routine easier, we want our products to bring a smile to your face.
That is why we are expanding beyond skincare into a comprehensive lifestyle platform, combining Korean innovation with Australian needs.
A BUSINESS WITH A HEART
Our Promise with Allowah
We believe that a business cannot grow alone—it must grow with its community. For me, true joy comes from sharing.
That is why KA SHOP AU is a proud supporter of Allowah Disability Hospital, the only specialist hospital for children with disabilities in Australia.
Sharing a portion of our profits with these children is not an option for us; it is our promise. When you shop with us, you are sharing love and support with those who need it most.
OUR PHILOSOPHY
The “Share The Love” Revolution
In the e-commerce world, it is common to spend huge budgets on mega-influencers or expensive advertisements. We chose a different path.
We believe that the people who truly deserve to be rewarded are YOU—our actual customers who love our products and share them with friends.
Our System is Different:
Immediate Welcome Gift
Both you and your friend receive 500 Points instantly. No purchase necessary.
Lifetime Connection
Every time your friend makes a purchase, 50% of their points go to you. Forever.
GROWING TOGETHER
“Because we would rather return our profits to you than pay them to an advertising agency.”
KA SHOP AU is not just a place to buy things. It is a community where we discover quality, share kindness, and grow together.
Thank you for being our partner in this journey.
With gratitude,
Founder of KA SHOP AU
Join Our Family
Discover quality, share kindness, and grow together with us.